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When you copyright a piece of intellectual property, the work of art, not its subject matter, will be protected. Types of intellectual property that can be protected by copyrights include: You can copyright any type of original content or intellectual property that you have created. What Is a Copyright?Ĭopyrights are slightly easier to understand than trademarks. If you've read a book, visited a website, or purchased a product, it's likely you've seen either the TM or © symbol. You may be entitled to compensation if someone uses your copyright or trademark without obtaining your permission.

Copyright: What's the Difference?Ĭopyrights and trademarks are legal protections for different types of intellectual property.

Generic: These marks are comprised of generic words or phrases such as “computer store.”.

Descriptive: A descriptive trademark describes the exact good that the company provides.

Suggestive: A suggestive mark is a trademark that implies a connection between a company and a product.

An example of this is Apple, a company that makes computers and other tech products.

Arbitrary: These trademarks are words that exist in reality, but are not used to describe the actual products of the company.

Fanciful: A fanciful trademark consists of a word that has no meaning outside of the mark.

If you're interested in registering a trademark, there are five different trademark levels that you could choose: A registered trademark provides much more extensive protections than common law trademarks.

The ® symbol is for trademarks that have been registered with the United States Patent and Trademark Office (USPTO). The TM symbol is used for common law trademarks, which are trademarks that are in use but have not yet been registered. There are two different trademarks that are available. If you don't regularly use your trademark, you may lose your rights to your mark. Items that can be trademarked include catchphrases, names, figures, lyrics, and symbols.Ī standard trademark registration will last for 10 years, and when it is set to expire, you will need to re-register your trademark to secure another 10 years of protection. With a trademark in place, a company can prevent unauthorized use of their intellectual property.

Companies like Nike use trademarks to protect their brand. Nike trademarks are trademarks owned by the leading shoe manufacturer. Updated June 30, 2020: What Is a Trademark? Does Nike Permit Use of Its Trademarks, Logos, Images, or Advertising?